Her heart has been beating for the Baloise Session for 30 years. In the latest edition of our backline blog – brought to you by AMAG – CEO Beatrice Stirnimann provides rare insights into the everyday life of a festival director. Find out what challenges she has to overcome and what she enjoys most about it. Accompany Beatrice Stirnimann on her journey as she explains how she puts together a programme that meets the tastes of the audience as well as her own high standards for good music. Discover which acts particularly inspire her and how she manages to create a unique line-up every year.