Insurance and rock concerts – at Baloise this is not a contradiction, but a living corporate culture! Not only as a long-standing presenting sponsor of the Baloise Session, but also in its own formats such as the in-house ‘Baloise on Tour’ or the ‘Baloise Summerstage’, Baloise lives music. In an exclusive interview in the Baloise Session ‘Backline Blog’, Clemens Markstein, CEO Baloise Switzerland, provides fascinating insights into the musical DNA of his company.

Music has this unique power to connect people. And that's exactly what insurance is all about – connections and partnerships,’ explains Markstein. But what does that look like in practice? For example at Baloise, employees experience concerts at work, followed by barbecues together – an extraordinary corporate culture that strengthens the sense of community and blurs the boundaries between work and pleasure.

Baloise is also looking to the future: Clemens Markstein reveals exciting projects such as the ‘Baloise Vibes’ in Lausanne from 2026 and a possible participation in a new national exhibition, where Baloise wants to bring music to life in a completely new way. Curious now? Then the Baloise Session's ‘Backline Blog’ shows how insurance and rock music are merging harmoniously and how music sponsorship is being taken to a whole new level.